Top Zapier Alternatives
for B2B SaaS startups in 2024

Zapier helps B2B SaaS startups automate tasks and workflows between different apps, saving time and increasing efficiency. However, if your startup requires highly customized and scalable automation solutions, exploring alternatives might be beneficial.

What is Zapier?

Zapier is a platform that allows you to connect your web app with other tools and automate tasks between them. For B2B SaaS startups, this could include streamlining lead generation, nurturing leads through automated email sequences, or triggering actions in different tools based on specific events.

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B2B SaaS startups use
Zapier and its alternatives for:

Marketing automation

Automate lead generation, email marketing, and social media management.

Sales automation

Streamline lead qualification, follow-up communication, and deal management.

Customer onboarding

Automate welcome emails, user provisioning, and product walkthroughs.

Why Look for Zapier Alternatives?

B2B SaaS startups might find greater value in Zapier alternatives that offer deeper customization for building complex workflows, enhanced scalability to handle growing data volumes and integrations, and cost-effectiveness for high-usage needs.

Top 3 priorities when looking for a Zapier alternative:

When searching for a Zapier alternative, B2B SaaS startups should prioritize:

  • Integrations: Does the platform seamlessly integrate with the specific apps you use?

  • Customization: Can you build custom workflows and automate complex processes without limitations?

  • Scalability: Can the platform handle your increasing data volume and integration needs as your business grows?

Top Zapier Alternatives in 2024

  1. Make (formerly Integromat)

Make is a powerful automation platform with a visual builder that allows for complex workflows, conditional logic, and data transformations.

Advantages over Zapier

  1. More powerful and flexible workflow builder

  2. More affordable pricing for high-volume usage

Ideal for:

SaaS startups with complex workflows, Developers and technical users, Businesses with high data volumes

Main features

  • Visual workflow builder

  • Conditional logic and branching

  • Data transformation and manipulation

  • Scheduling and automation

  • Extensive app integrations

  • Powerful and flexible

  • Affordable for high-volume usage

  • Large community and resources

👍 Pros

😶 Cons

  • Steeper learning curve

  • Less user-friendly interface than Zapier

Pricing

Make offers a free plan with limited features and paid plans starting from $9/month.

✅ B2B SaaS Startups' choice

  1. Interactor Engine

nteractor Engine is a powerful and flexible automation platform designed specifically for B2B SaaS startups. It allows you to build complex workflows, integrate with various apps, and automate tasks with ease.

Advantages over Zapier

  1. Greater customizability and flexibility for complex workflows

  2. Built-in features specifically catered to B2B SaaS needs

Ideal for:

B2B SaaS startups with complex workflows, marketing and sales teams, product and customer success teams

Main features

  • Visual workflow builder with advanced features

  • Deep integrations with popular B2B SaaS apps

  • Built-in tools for lead scoring, customer segmentation, and more

  • Data analysis and reporting

  • Scalable infrastructure to support growth

👍 Pros

  • Highly customizable and flexible

  • B2B SaaS-focused features and integrations

  • Scalable to accommodate growth

  • Powerful data analysis and reporting

😶 Cons

  • Steeper learning curve than Zapier

  • Higher cost than some alternatives

What makes Interactor special for B2B SaaS Starups?

✅ B2B-native automation

Interactor Engine provides B2B SaaS startups with features and integrations specifically designed for their unique workflows and needs, making it a more efficient and effective solution.

Pricing

Interactor Engine offers custom pricing plans based on individual needs and usage.

  1. IFTTT

IFTTT is a simple automation tool that connects apps and services using "if-then" logic, allowing you to create basic automations called "applets."

Advantages over Zapier

1. Simpler and easier to use
2. Free plan with unlimited applets

Ideal for:

Non-technical users, Individuals looking for simple automations, Small businesses with basic needs

Main features

  • Simple "if-then" automation logic

  • Pre-built applets for common tasks

  • Mobile app for managing automations

  • Integrations with various apps and services

  • Easy to use and set up

  • Free plan with unlimited applets

  • Mobile app for on-the-go management

👍 Pros

😶 Cons

  • Limited customization options

  • Not suitable for complex workflows

  • Fewer integrations than Zapier

Pricing

IFTTT offers a free plan with unlimited applets and a Pro plan with additional features for $5/month.

  1. Pabbly Connect

Pabbly Connect is an affordable automation tool with a visual builder, offering features like conditional logic and data formatting.

Advantages over Zapier

  1. Significantly cheaper

  2. Unlimited workflows and tasks on all plans

Ideal for:

Budget-conscious startups, Businesses with high-volume automation needs, Users looking for a cost-effective alternative

Main features

  • Visual workflow builder

  • Conditional logic and branching

  • Data formatting and manipulation

  • Scheduling and automation

  • Integrations with various apps and services

  • Very affordable

  • Unlimited workflows and tasks

  • Easy-to-use interface

👍 Pros

😶 Cons

  • Fewer integrations than Zapier

  • Limited advanced features

  • Less community support and resources

Pricing

Pabbly Connect offers a free plan with limited features and paid plans starting from $19/month.

With Zapier alternatives,

Automate your business processes and workflows seamlessly.

👉 Recommended for:

B2B SaaS Startups

Interactor Engine

Interactor Engine empowers B2B SaaS startups with highly customizable workflows, deep B2B SaaS integrations, and scalable infrastructure

Customizable workflows:
Build and automate complex processes tailored to your specific needs.

Deep B2B SaaS integrations:
Connect and automate tasks across your essential B2B SaaS applications.

Scalable infrastructure:
Handle growing data volumes and integration needs as your business expands.

👉 Try Interactor now